The article explains the process of making decisions based on its definition and classification. The course of the decision making process and the types of purchase decisions. Analyzed decisions for the individual patient, not a group, because each patient should be considered individually. It is important to take into account the needs and factors influencing purchasing decisions patient, he, above all, his health should be a priority in all operations personnel pharmaceutical.

Key words: assessment of needs, the decision to purchase, the patient.