Problems concerning the appearance and self-esteem appear not only among adults but early in children's lives. Caring for your appearance becomes a natural reaction to accept their parents/legal guardians of children and groups of peers. The aim of the study is to present self-esteem in terms of appearance and perception of their own face for children between the ages of 10 to 13 years, based on the survey. In addition, a subjective assessment of the state of oral health among children of school age, in the context of changes taking place in the oral cavity in terms of assessing educational needs aimed at both children and parents, aimed at shaping healthy behaviors to prevent the occurrence of various kinds of diseases of civilization.

Key words: facial aesthetics, self-esteem, children, promotion of health.