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Printed version of Polish Review of Health
is the original issue version.

ISSN: 1643-3203
e-ISSN 2544-283X
DOI: 10.20883/issn.1643-3203

Indexed in:

MNiSW: 5
Index Copernicus Value (ICV): 56,85

The impact of marketing activities for the purchase of OTC drugs by adult residents of Bialystok

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Paulina Sobolewska, Przemysław Czajkowski, Ilona Zaręba, Paweł Drągowski, Izabela Prokop, Rafał Zadykowicz, Renata Zaręba, Edyta Rysiak

3 (44) 2015 s. 154–158
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154_3_44_2015.pdf
Digital version of article (in PDF file)

Fraza do cytowania: Sobolewska P., Czajkowski P., Zaręba I., Drągowski P., Prokop I., Zadykowicz R., Zaręba R., Rysiak E. The impact of marketing activities for the purchase of OTC drugs by adult residents of Bialystok. Polski Przegląd Nauk o Zdrowiu. 2015;3(44):154–158.

Television advertising is the most popular form of promotion of medicinal products not only in our country but all over the world. The popularity determines how attractive they are. The aim of the study was to evaluate the impact of marketing activities undertaken in relation to the purchase of medicinal products available without a prescription or assessment of consumption and risks of their drug use by adults. The material for the study were the results of an anonymous survey. The study included 146 patients – 80 women and 66 men. The study shows that women represent a larger group of people who purchase OTC drugs, as well as more guided in choosing the advertising group compared to men. However, still the main factor affecting the patient in the choice of the OTC drug is to use the advice of a pharmacist or a doctor.

Key words: pharmacoeconomics, OTC, marketing activites.